Bruno Maestrini Bruno Maestrini

The Real Gaucho

The gaucho is more than just a figure from South American folklore; it is a symbol of resilience, independence, and tradition. Rooted in the vast plains of the Pampa, which stretch across southern Brazil, Argentina, and Uruguay, the gaucho has long been a master of cattle herding, horseback riding, and the art of the churrasco—a barbecue that is as much about culture as it is about food.

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Bruno Maestrini Bruno Maestrini

The Roots of the Yerba Mate

In the rural outskirts of Venâncio Aires, Brazil, Miguel Clestes Saldanha and his family have spent over three decades cultivating yerba mate. From planting and harvesting to processing the leaves, the Saldanha family’s dedication to their craft is evident in every step. Despite the challenges of economic pressures, their tradition of producing high-quality mate remains a central part of their lives, with each process—from drying to grinding—carried out with care and pride.

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Bruno Maestrini Bruno Maestrini

Barbecue on the Leather

The asado en el cuero, or barbecue on the leather, is a traditional South American method of cooking meat that dates back to the gauchos. José Silveira, one of the few who still practices this rare art, cooks a whole cow on its own skin, preserving its juices for a tender, unique flavor. This ancient method, rooted in the history of the Pampa, continues to thrive, though it’s becoming a dying tradition due to modern challenges.

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